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Research on how smarter CRM choices fuel sales efficiency and alignment

53% of sales professionals say improving sales efficiency is the key to revenue growth in 2025—but many are stuck with a CRM that slows them down.

Insightly and Ascend2 surveyed hundreds of go-to-market professionals to uncover how choosing the right CRM for your sales tech stack can increase adoption and sales efficiency.

In this research report, you’ll learn how to:

  • Evaluate whether it’s time to change CRMs
  • Identify gaps in your current CRM selection strategy
  • Overcome decision-making biases when selecting sales tools
  • Unlock opportunities to improve CRM adoption and sales productivity


Key findings include:

  • Sales teams that fully adopt their CRM are 2x more likely to report a major boost in sales efficiency (59% vs. 23%)
  • 86% of fully adopted CRMs are seen as a good fit, compared to just 62% of partially adopted ones
  • Those extremely satisfied with their CRM are 5x more likely to see very strong efficiency gains and 4x more likely to report significant revenue growth


Whether you’re a revenue operations leader advocating for a new CRM or an executive aiming to check your biases before the next big purchase, this report reveals how much hidden value you can unlock by right-sizing your CRM—and using it to its full potential.

Experience the Insightly platform for yourself