What is marketing automation?

Marketing automation is technology that helps marketers automate activities such as email, email journeys, social media posting, form actions, etc. Automating these tasks can nurture your leads through the marketing funnel with personalized messaging that is “hands-free.” Marketing automation platforms are typically cloud-based software for which you pay a fee. The fee is often based on the number of contacts you have in the system.

What are the benefits of marketing automation?

Marketing automation software saves time and resources by streamlining and automating tasks and processes that marketers would otherwise do manually, or not at all. It helps users to save time, produce better results, reduce human error, and use data to target marketing efforts to specific groups. At the same time, it can increase your engagement with your leads, help convert more leads faster, provide ROI information and data on your campaigns, and show how leads interact with your marketing assets.

Is marketing automation only for big companies?

In the early days, marketing automation platforms came with high price tags that only large organizations could afford. Today, there are many affordably priced platforms that are intuitive so that virtually any organization of any size can use this technology.

Is inbound marketing the same thing as marketing automation?

Inbound marketing is a marketing strategy about creating valuable content that aligns with the pain points of your ideal customer profile and fosters relationships with them as you help them solve problems. Marketing automation refers to the actual software platform used to automate marketing tasks and nurture leads. In other words, you need a marketing automation platform to run an inbound marketing strategy.

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